Perline is the result of a two day seminar at my university. The aim was to build a coporate identity for a Food Truck. First of all I had to think about a nice product that you can produce and sell on the street. My idea was a food truck where you can buy selfmade high quality pralinés with different tasty creme fillings. These products would be good presents during christmas time or at special days and events.
Originaly "Perline" is an artificial composition of two words. It's composed of the german expression "Perfekte Praline". "perfekte Praline" simply means a perfect praliné, not hard to guess. In germany the word "Perline" also sounds a little bit like "pearl" (in german "Perle"). The round bullet shape and the association with luxury fits nicely in the coporate identity. As the slogan for this company I choose the expression "perfekte Praline". That's the expression where the company name is composed from.
as the product and coporate name was finished I had to solve the main task to build a coporate identity manual.